$40,000
DID YOU KNOW: The average planned gift in Canada is $40,000?
34%
DID YOU KNOW: 34% of donors are willing to have a planned giving conversation with their favourite charities?
34%
BIG QUESTION: How do you know which of your thousands of donors are in the 34%?
Could it be the donors who are:
- Very wealthy?
- Making legacy donations to other charities?
- Live in exclusive neighbourhoods?
- Are in the “right” age range?
- Donors with “middle” incomes?
- Annual givers who’ve been quietly supporting you for years?
- Volunteers who give their time and their money?
- Donors who don’t fit inside the “perfect” demographics?
Confusing, isn’t it? Don’t worry The Mkt Dept Can help.
Most charities struggle to identify prospective planned-giving donors. No matter your size, the software you use, or the type of charity you are, there are segments of donors who would be right to approach for a planned gift.
Using data you already have, TheMkt Dept’s DataConnex service finds the information you need to successfully target your best donors for a potential planned gift.
The proprietary algorithm scores each donor’s
record by their propensity to make a planned gift.
From there, you can execute a Planned Giving cultivation program that best suits your charity’s style, brand, timing and budget.
What makes DataConnex different?
DataConnex was developed by experts who’ve designed and executed planned giving programs since 2005.
The DataConnex proprietary software and process are proven, having raised funds for: hospitals, health charities, social agencies and others.
DataConnex uses analytics based on actual donor behavior.
DataConnex stretches your budget far beyond data exploration, leaving funds for your planned giving Cultivation Program.
Did you know these other DataConnex facts?
- A donor who makes a commitment to a planned gift, often increases their donations to your annual fund.
- Donors willing to discuss planned giving now but who chose not to make a planned gift will often make an extra annual donation.
- Your CEO & CFO will love DataConnex ROI!
Other DataConnex answers you’re looking for:
- All your donor data is safe and secure.
- Simple uploads and downloads, no complicated programming or IT time needed.
- The Mkt Dept can help you design and execute your planned giving cultivation program using the tools that work best for you e.g.:
Digital marketing e.g. email, microsite, etc
Social Media
Direct Mail
Telemarketing
Special events, etc.